The people of Vienna have the option of a unique backdrop for their lunchtime sandwiches this week, thanks to the Erste Bank Open.
Since 2021, the ATP 500 in Vienna has been the home to one of the most unique second courts on the ATP Tour. While the main stadium court is located in the city’s west inside the Wiener Stadthalle, the tournament’s second arena, the #glaubandich (German for ‘Believe In Yourself’) Court, is nestled right in the middle of the Austrian capital’s historic city centre.
The temporary stadium is erected on one half of the ice rink at the Vienna Ice Skating Club. Its location not only gives the tented court an interesting backdrop outside, but also ensures that top-level tennis is as accessible as possible for busy Viennese going about their days.
“I had in mind to activate tennis in the city centre,” tournament director Herwig Straka told ATPTour.com. “Vienna is a pretty big city, and the Stadthalle is not in the city centre. The feeling was that inside the tennis community, everybody knows about the event, but outside not. Positioning a second match court in the city centre attracted a lot of new fans, young fans, a new audience. This was the basic idea.”
The #glaubandich Court is located at the Vienna Ice Skating Club. Photo Credit: Andy West/ATP Tour.
To further open the tournament to workers in the city centre, Straka and his team decided on another innovation. Tickets for the #glaubandich Court, which also include free popcorn and free access to ice-skating next door, can be purchased for shortened time slots, with the cheapest available granting admission for two hours.
This concept, known as ‘Erste Bank Open 2 Go’, means those working in the vicinity can drop by, without having to arrange a day off, to spend an hour or two watching some of the best players in the world compete.
“It added a lot of attractions and awareness in the city for this event,” explained Straka. “Part of its success, and we sold out almost every day completely this year, is attracting a new audience. It’s a very low threshold — you can only pay 10 Euros, you can pay for the whole day or only pay for two hours. This is the ‘to-go’ concept, that you can consume tennis for only a limited amount of time.
“That created a new audience. It’s like a restaurant. You try it ‘to-go’, you like it, and then you go back for a four-course dinner. Those people [next time] come to the Stadthalle, and I think that is part of its success.”
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