DURHAM, N.C. – Duke Athletics, in partnership with INFLCR, has launched Blue Devil Exchange to connect student athletes and businesses for name, image and likeness (NIL) opportunities.
Free to both student-athletes and commercial enterprises, Blue Devil Exchange provides a customized portal for communicating with student-athletes and fulfilling NIL transactions.
“Since the inception of the NCAA’s new NIL regulations last summer, the goal has been to provide Duke student-athletes with the best tools to capitalize in the marketplace,” said Duke Vice President and Director of Athletics Nina King. “Through the great partnership between Duke and INFLCR, we’re excited to launch the Blue Devil Exchange as a one-stop resource for businesses and sponsors to connect directly with our student-athletes. This technology allows our student-athletes to enhance their personal brand, market themselves and provides the resources and education for success in the NIL space.”
After registering on Blue Devil Exchange, a business can access a database of Blue Devil student-athletes, searchable by a variety of criteria, to message a student-athlete directly or request contact information. INFLCR and Duke will not be involved in any NIL negotiations.
Once an NIL agreement is reached, a customized reporting form compliant with the North Carolina law and Duke Athletics Name, Image and Likeness guidelines is created and forwarded to Duke University.
Blue Devil Exchange also includes a payment processing tool to securely pay student-athletes and create a 1099 form that lives in the student-athlete’s INFLCR app for more efficient tax reporting. The platform will continue to provide education on NIL issues, including financial literacy and brand building, while providing market research and tracking social media growth and engagement.
“The Blue Devil Exchange is a direct link between businesses and Duke student-athletes in which INFLCR’s technology gives all involved parties increased efficiency in offering, completing and reporting NIL deals,” said INFLCR founder Jim Cavale. “This expanded partnership helps illustrate the growth and success Duke has seen while using INFLCR to…
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