By Alberto Amalfi | @Tennis_Now | Tuesday, February 20, 2024
The Miami Open has already earned a reputation as one of the top entertainment experiences on Tour.
Organizers plans to pump up the party next month.
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The Miami Open presented by Itaú announced today that a record number of sponsors have confirmed their support for the Masters 1000 tournament.
The 2024 Miami Open presented by Itaú says its slogan ‘Where tennis comes to play’ will be brought to life this year through the enhanced off-court experience for the tournament set for March 17 – 31 at Hard Rock Stadium.
Returning partners include Itaú, the incumbent presenting partner since 2015, along with Betway, Cadillac, Emirates, Hologic, Lacoste, Seabourn and Tecnifibre. The Cadillac display on Sunset Terrace will offer spectators the first look at the ultra-luxury, all-electric CELESTIQ and first-ever, all-electric ESCALADE IQ.
Other long-term partners include Baptist Health, the official healthcare partner, providing medical assistance to both players and fans, while also bringing an all-new interactive tennis Skill Zone for attendees to enjoy. Additionally, relaxing oases around the grounds include the colorful and vibrant Botran Rum Lounge, the Dobel Tequila Bar offering tennis-themed drinks including the official tournament cocktail, Ace Paloma, the relaxing Santa Margherita Rosé Giardino, and Stella Artois, returning with their much-loved airstream serving drinks and frites.
New partners further enriching the fan experience in 2024 include Electrolit, the Official Sports Drink of the Miami Open, Fresh Del Monte, the Official Produce Supplier of the Miami Open, will be providing fresh fruits and vegetables to fans, volunteers, staff, and players throughout the tournament, and siggi’s, the official yogurt of the Miami Open, will delight the tournament players and fans via a new high protein, low sugar yogurt bar in the Players Café and in select concessions.
With more food and beverage options than ever before on campus, new additions this year include No.3 Gin offering refreshing cocktails at the No.3 Courtside Club, Piper-Heidsieck and their Champagne Garden and scenic Piper-Heidsieck Sky View so fans can take in the grounds with a birds eye view, and Celsius, introducing a new Courtside Lounge where fans can sip on a variety of refreshing Celsius Mocktails while watching live tennis.
Lifestyle brands debuting this year include…
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