Tennis Paradise will be even more engaging this March.
Welcome to the new era of Tennis Paradise.
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The BNP Paribas Open today announced several upgraded amenities, partners and new events ahead of the 2023 tournament, which will be held at the Indian Wells Tennis Garden on March 6-19.
The new era of Tennis Paradise will feature an enhanced on-site retail experience; a trio of prestigious brand partners; a number of new food and beverage offerings; and the first-ever BNP Paribas Open Junior Championships for fans to enjoy free of charge.
“The 2023 edition of Tennis Paradise is shaping up to be the best one yet,” said Tournament Director Tommy Haas. “With a completely revamped retail experience, a host of new fan activations and events, and of course – the best tennis players in the world competing for the title, we couldn’t be more excited to welcome fans to the Indian Wells Tennis Garden this March.”
New Enhanced On-Site Retail Experience in Partnership with Legends
The BNP Paribas Open has partnered with global premium experiences company Legends to operate an enhanced on-site retail experience at the two-week tournament. Legends’ Global Merchandise division will provide an unparalleled retail experience with expanded merchandise offerings to all fans visiting the Indian Wells Tennis Garden.
Legends’ fully integrated retail and merchandising vertical solution works with world-class clients around the globe across e-commerce, in-venue retail, large scale live event, brick and mortar store operations, licensing, and customer merchandise. This includes vast experience developing and operating on-site retail at some of the world’s largest sporting events and premier venues including the Super Bowl, PGA Championship, SoFi Stadium and more.
2023 Sponsor Portfolio and Activations Set to Enhance Fan Experience
A number of high-profile brands have joined the BNP Paribas Open’s growing sponsorship portfolio this year, helping to bring the fan experience to life in Tennis Paradise through special on-site activations over the course of two weeks.
German premium automaker BMW returns as the Official Car of the BNP Paribas Open, with numerous vehicles on display throughout the Indian Wells Tennis Garden for the duration of the tournament, highlighted by a three-car display outside of Stadium 2. Fans will be able to experience several new BMW models, including two…
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