Grey Goose will be flying high at Flushing Meadows again this month.
The USTA today announced that the US Open and Grey Goose vodka will extend one of the longest-running spirits partnerships in sports, as the two celebrate 17 years together in 2023 by renewing the brand’s US Open sponsorship.
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Financial terms of the deal were not disclosed.
The renewal marks another year that Grey Goose will be the Official Vodka of the US Open and serve the official signature cocktail of the tournament, the Honey Deuce. The US Open and Grey Goose first partnered in 2007 and have since sold more than 1.8 million Honey Deuce cocktails, including a record-breaking 405,000 in 2022, the USTA said.
In a move sure to excite and fuel US Open night fans, Grey Goose will expand to four on-site branded bars at the 2023 US Open.
The Grey Goose bars will be in the Food Village, Grandstand Stadium, Louis Armstrong Stadium’s concourse and two on the promenade level of Arthur Ashe Stadium, doubling the number of ‘Honey Deuce Express’ access points on the main stadium’s upper level.
The Honey Deuce will continue to be served in a commemorative souvenir cup, featuring the names of past US Open singles champions.
For a second year, Grey Goose is offering ready-to-drink Honey Deuce signature cocktails that will also be available for at-home delivery in select markets with the “Honey Deuce Express” kits.
Photo credit: USTA/US Open
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