Melbourne, 31 January 2023 | tennis.com.au
Seven companies join AO Startups as part of TA venture capital strategy
The full line-up of companies has been revealed for the inaugural AO StartUps program.
AO StartUps is the latest step in the Tennis Australia venture capital strategy which helps early-stage companies pilot their cutting-edge technology at the AO and within other areas of Australian tennis.
“When we called for applications, we were inundated with companies across the globe seeking to be part of the inaugural AO StartUps portfolio. The benefit of having such interest is now a diverse set of startups working across our business,” said Tennis Australia Head of Innovation Dr Machar Reid.
“We have Cape working with our National Academy, Equidi with our People and Culture team, MATCHi with our tennis and padel Participation team, Calyx with our Sustainability team, Recut with our Communications team, YBVR with our Media team and Amperfii with our Data and Analytics team.”
“It’s pushing our innovation agenda at Tennis Australia and at the same time providing us great investment opportunities for the future.”
The seven companies cover a broad cross-section of businesses, however common to all is their disruptive technology and application within various areas of Tennis Australia including the Australian Open.
“Over the last three years we have been working with US based, venture capital powerhouse, Techstars, to further our push into the VC space, and that partnership has led us to launch AO StartUps this year,” Reid said.
“Through this process, we recognised the immense opportunity to better engage with early-stage Sport Tech companies and create mutual success by piloting their technology as part of the biggest global sports and entertainment event in January.”
AO StartUps is the latest step in Tennis Australia’s innovation program which helps startup companies pilot their cutting-edge technology at the AO and other areas of Tennis Australia’s business. Companies participating in AO StartUps will be provided the opportunity to prove their business models in real-time and directly access proprietary intel and exposure at one of the world’s largest sports and entertainment events. It’s been designed to extract maximum value for the startup, streamline corporate processes that can often stifle innovating at speed, and provide an opportunity for future investment via Tennis…
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