Maestro Dobel Signs on as First Tequila of US Open

By Alberto Amalfi | @Tennis_Now | Thursday, August 10, 2023

The US Open will bring the buzz this month.

Maestro Dobel Tequila has signed a sponsorship deal with the USTA to make the world’s first Cristalino the first “Official Tequila” of the US Open, beginning with the 2023 event.

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Maestro Dobel Tequila’s partnership with the US Open solidifies its position as a supporter of professional tennis in the United States, as Dobel also serves as the “Official Tequila” across key ATP tournaments including the Miami Open, BNP Paribas Open and Western & Southern Open.

A champion of maestros in their respective crafts, Maestro Dobel has also partnered with players Taylor Fritz, Aryna Sabalenka and Dana Mathewson, the highest-ranked American wheelchair tennis player, to support the brand’s US Open debut.

A cornerstone of the partnership is the placement of “Dobel Tequila” branding in on-court signage that will be visible to fans on-site and around the world. Fans attending the US Open will have the opportunity to experience the portfolio of Maestro Dobel’s smooth tequilas that will be available at concession stands, restaurants and private hospitality spaces.

“As an 11th generation tequila maker, I take great pride in the mastery and precision with which we craft our award-winning Maestro Dobel tequilas. Each year, we see that same passion and dedication on display in the competition at the US Open, so we are incredibly proud to announce Maestro Dobel – creators of the world’s first Cristalino – as the first ‘Official Tequila’ of this iconic tournament,” said Juan Dobel, Founder of Maestro Dobel Tequila. “As one of the leading tequila brands in Mexico and one of the fastest-growing globally, we are excited to share our range of extraordinary tequilas with tennis fans in New York, and continue the acceleration of the tequila category with an international audience.”

Maestro Dobel will be featured at a branded, full-service bar inside Arthur Ashe Stadium, and branded, mobile carts across the tournament grounds, which will offer smooth and refreshing tequila cocktails, including the Maestro Dobel Ace Paloma, poured in a co-branded souvenir cup.

Maestro Dobel will also participate in the “Flavors of the Open” ticketed food and beverage event on the evening of Thursday, August 24, and is supporting the annual USTA Foundation Gala on Monday, August 28.