There is a celebration of sustainability on show this year at the Nitto ATP Finals in Turin.
At the Pala Alpitour’s Fan Village, visitors can find out about title sponsor Nitto’s initiatives when it comes to promoting environmental causes and reducing CO2 emissions. Interactive games, a quiz and participation prizes are on offer to help engage fans with one of the most important topics of our time.
“Things like this help raise awareness for this topic with people who might not think about it much or aren’t aware of it,” said tennis fan Sandra Müller from Germany, whose favourite players are Carlos Alcaraz and Stefanos Tsitsipas. “It helps include more people in the theme of sustainability.”
Fans play a ‘BATAK’ game at the Nitto Booth in the Pala Alpitour’s Fan Village. Photo Credit: Nitto/Siobhan Hennessy.
As well as an opportunity to take a photo with a replica of the Nitto ATP Finals trophy, visitors to the Nitto Booth can participate in a survey about Nitto, get a Nitto ATP Finals logo face sticker made from the company’s skin-friendly adhesive, and play a ‘BATAK’ reflective game, where they have to hit buttons to simulate the collection of CO2. Participants then receive tokens, which can be exchanged for a prize from a ‘Giant Gacha’ gumball machine.
Fans visiting the Nitto Booth can also learn more about the Nitto ATP Finals Torino Green Project, which aims to offset CO2 emissions in the City of Turin, while supporting the development and regeneration of green spaces around the city.
It is not just in the Fan Village where sustainable living is being promoted on the Pala Alpitour site. Nitto’s ‘Internet of Things’ Garbage Bins are being used, for the third consecutive year, to demonstrate an innovative system of waste separation. Nitto has also donated 6,000 paper napkins, made from its exclusive plastic-free compostable material, for use across the tournament site.
“I think it’s great that we are looking into this because we have not always heard so much about this as a concern with sporting events like this,” said Kimberley Yap, a visiting fan from Malaysia. “So I think it is great that Nitto is doing this.”
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