AO Immersive channel unveiled on Xtadium app, available for download in the Meta Quest headsets.
Melbourne, 28 January 2023 | tennis.com.au
AO StartUps has on-boarded YBVR to pilot an AO Immersive channel in Xtadium VR app.
YBVR is building the next generation of live immersive video experiences in VR/360, unleashing the potential of immersive broadcasting by providing unparalleled immersive experiences to sports fans connected from anywhere with any device: mobile, web, TV, and, of course, XR devices.
YBVR launched the Xtadium app in 2022 with dedicated channels for several leading global sports including UFC, NASCAR & Euroleague basketball.
The launch of AO StartUps is the latest step in Tennis Australia’s innovation program which helps early-stage companies pilot their cutting-edge technology at the Australian Open and other areas of Australian tennis.
“We are constantly striving to bring fans closer to the action and as immersive technologies like YBVR continue to advance, there is immense opportunity to innovate the way sport is broadcast and consumed around the globe,” said Tennis Australia Head of Innovation Dr Machar Reid.
“With a rapidly developing market, we expect immersive viewing experiences like YBVR can deliver will continue to grow into a bigger market.”
During the pilot, AO fans in the US market can access the Xtadium app on Meta Quest headsets to watch selected archive highlights and full-length matches from 12 different camera angles via the Director’s Chair feature.
YBVR CEO Hector Prieto said it was exciting to add a global sport such as tennis to the Xtadium sport portfolio.
“YBVR is honored to join the AO Start-up program. Immersive Tennis is in our DNA and indeed we have a lot to thank to the AO family”, said Hector Prieto, YBVR CEO.
“AO asked YBVR to deploy a trial of a Virtual Ticket VR experience for the AO 2021 finals and this became the trigger for our current partnership for creating the home for sports in the Metaverse, Xtadium; since then, we bring live sports emotions to the fans in multiple sports.”
Yerba Buena VR (YBVR) is the world leader in sports in VR, a Silicon Valley-based technology company whose main purpose is to bring emotions closer to sports fans by providing a unique experience that transports them to their favorite sporting events without leaving their homes. YBVR is a one-stop-shop that has been six years in the market for building the…
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